Elfsquad & AB let Dutch manufacturing businesses grow

Drachten – 4 February 2021 – AB and Elfsquad start a partnership to let businesses in the Dutch manufacturing industry grow, by supplying them with the smartest digital solution. The partnership did not form out of thin air. Both parties are known players in the industry and both AB and Elfsquad are premium Exact partners. With Elfsquad’s product configurator AB expects to be able to support innovative producers of high complexity products even better, as a valuable expansion to Exact ERP.

Blog 4 min.

Businesses in the manufacturing industry cannot escape pressured delivery times, conducting a good supplier policy, and adhering to customer needs. These are challenges that AB and Elfsquad love to tackle. With the expertise in the field of configuring and the shared, in-depth knowledge of the Dutch industry, AB and Elfsquad allow production companies with said challenges to grow.


AB about their partnership with Elfsquad

AB invests in further growth in the coming years. Next to our existing product portfolio, there is room to offer additional services to our customers and future relations. Allowing us to offer customers an even more one-stop shopping concept in the area of process automation. The CPQ solution (Configure, Price, Quote) belonging to Elfsquad connects nicely to the established knowledge and solutions we already offer.”, explains Roland ten Broeke (President of AB).

Wessel de Haan: “With AB as a knowledge partner in the industry, a collaboration is a logical step to supply our customers with even better services. By combining knowledge and best-in-class software, our customers can focus on what they are good at: excelling.”

Seamless integration of business processes

The rise of ‘Smart Industry’ results in the necessity of optimizing and digitizing manufacturing businesses. AB ensures, using its knowledge, experience, and expertise, that this is answered with smart organization of business processes by gaining insight. With the state-of-the-art product configurator Elfsquad supports the ERP system by digitizing the entire pre-production process. By utilizing the advanced integration possibilities that both parties offer, the different business processes, from first customer contact up until the production process, join seamlessly.

About AB

AB is the Exact specialist for production companies. The power of AB lies in the clear focus on the industry. Which is where the knowledge, experience and expertise lies. AB assists their relations with smart automation. And takes even greater steps by optimizing business processes through Lean Manufacturing: “It is our drive to let industrial businesses excel: both logistically and business-economically.”, says Ten Broeke.


Elfsquad develops the sales channel for the production industry and brings customer orientation, sales, engineering and work preparation together. Because of the Elfsquad configurator, a production business is able to create synergy in the pre-production process in no-time. Using smart software, salespeople, dealers, and even end customers can compose the most complex of products, machines, projects or production lines, without requiring in-depth knowledge. The software is one of the few cloud-based configurators in the world that is also designable and manageable without programming knowledge, with very advanced underlying AI technology. Connected to ERP, CAD, and CRM to name a few, that enables error reduction, shorter runtimes, clarity between sales, engineering, and production, and knowledge is warranted.

For more information you can reach us at:

Dopheide 12
9202 PB, Drachten
+31 85 065 6638

Groningerweg 13b
9765 TA Paterswolde
+31 88 456 1234

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Working together on prize-winning software.

We let our innovative power in the manufacturing industry speak and are proud to say that we have received a number of prominent awards with Elfsquad. This motivates us further to fulfill our mission together with our customers: Ensure the manufacturing industry the right to exist.

2019Partner Award 2019 of ECI Ridder
2019Nomination Deloitte Rising Star Award – Fast 50
2018Winner Noordelijke Innovatie Award
2018Winner Ondernemersprijs Smallingerland
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