From 1,000 Variants to 10 Smart Questions
How Guided Selling turns complexity into confident decisions
Product configuration doesn’t have to be complicated. Many configurators overwhelm users with endless option lists, instead of helping them reach the right decision.
In this webinar, we show how Guided Selling reduces thousands of variants to a clear, structured decision process, using smart questions instead of overwhelming choices.
👉 Fewer options
👉 Fewer errors
👉 Faster, better decisions
🗓️ When: 28 January at 13:00
📍 Where: Online (via Microsoft Teams)
Register now, free of charge
The Problem: Too Many Options, Too Little Guidance
In many organizations, product configuration still looks like this:
- Hundreds or thousands of selectable options
- Long lists of checkboxes, dropdowns, and parameters
- No guidance on relevance, dependencies, or feasibility
- High risk of errors, revisions, and internal clarifications
The result:
Users are left alone with complexity, and decision-making becomes slow, uncertain, and error-prone. The challenge is not product variety. The challenge is the lack of guidance.
Guided Selling Instead of Option Selection
Guided Selling changes the approach fundamentally. Instead of asking users to select from 1,000 possible options, the system leads them through 10–15 targeted questions:
- What is the application or use case?
- Which requirements are mandatory?
- What constraints apply (technical, commercial, regulatory)?
- Which combinations are valid and feasible?
👉 The system actively guides the decision
👉 Only relevant options are shown
👉 Complexity is handled in the background
What You’ll Learn in This Webinar
This webinar focuses on practical, real-world applications:
- Why traditional product configurators often fail
- How Guided Selling simplifies complex products
- How to reduce 1,000 variants to 10 smart questions
- How CPQ systems guide users instead of overwhelming them
- Examples from industrial and configurable product environments
A good configurator doesn’t ask: “Which options do you want?”It asks: “What do you actually need?”
Dr.-Ing. Jan Trippe
Senior Account Executive
This webinar is designed for:
- Sales & Sales Engineering
- Product Management
- IT & Digital Transformation
- Companies with complex, configurable products
- Organizations aiming to reduce quote times and errors
Especially relevant if you still work with:
- Excel & Word-based quoting
- Long sales and approval cycles
- Frequent revisions and rework
- Overloaded option lists or 150% BOMs