How Dewulf Group Uses Elfsquad CPQ as a Digitalized and Scalable Dealer Portal
Dewulf Group is a major global player in the agricultural machinery market. As a full-liner, they supply agricultural machines from A to Z for potato growers worldwide. The family business has grown to nearly 400 employees, with locations in Roeselare, Winsum, and Brasov (Romania). With a dealer network of more than 120 dealers, Dewulf Group achieves a turnover of 83 million euros.
About the video case
In this video, you will learn about the challenges Dewulf Group faced in their sales process and why choosing a CPQ solution that supports future-proofing was so important. That meant simple integration with their existing IT landscape, cloud-based software, and keeping configuration knowledge in-house rather than outsourcing it to consultants or custom development.
Scaling a Dealer Network Without Losing Control
Dewulf's dealer network is one of their greatest strengths. But with more than 120 dealers across different markets, keeping product information, pricing, and configurations consistent is a real challenge. When that complexity has to be managed manually, margins come under pressure, errors increase, and flexibility decreases. Dewulf recognized that their competitive advantage, offering customer-specific agricultural solutions across a global dealer network, needed a system that could absorb that complexity and scale with it. Elfsquad gave their dealers the tools to configure and quote independently, with one shared logic behind every order, from sales to production.
A custom-built configurator becomes obsolete the day you have it. With Elfsquad, we always use the latest software, making us more future-proof with a CPQ SaaS solution.
Hendrik Decramer
CEO at Dewulf Group
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