We are Elfsquad

Story of Elfsquad

Elfsquad started because manufacturers were struggling with the wrong problem. They thought increasing product complexity was slowing them down. But complexity wasn't the issue, it was their competitive advantage. The real problem? Systems that couldn't handle it.

Manufacturers who won on customer specificity were being held back by their own systems. Excel couldn't scale. Custom configurators locked them into consultant dependency. And traditional CPQ forced them to freeze requirements or lose flexibility.

These weren't bad companies with bad products. They just had tools that were never designed for what they actually do.

So we built something different.

In 2016, Jan Brolsma and Johannes Heesterman founded Elfsquad to build CPQ software for businesses where customer-specific solutions are the norm and where change is constant, not exceptional. Scale profitably without losing what makes you unique. That's what we help manufacturers do. And it's how we built Elfsquad itself: independent, no hype, built to last.

Why "Elfsquad"? In Frisian, "elf" means smart. Simple as that.

What you see is what you get

We say things as they are. No fluff, no inflated promises, no Silicon Valley theatrics. We grow in a way that makes sense, with clear communication and honest expectations.

For the Makers

We exist because of our customers, the manufacturers who build complex, configurable products. Their challenges drive our product. We build software that handles their reality.

Winning As One Team

We win together, not alone. Our ambition is big; but our success depends on collaboration, trust, and
lifting each other up. No ego’s: one squad.

Ambitious in Vision, Driven in Action

We choose our own course as a company. We dream big but build responsibly. Our ambition is not to grow like a hyped-up startup - but to become the best by staying true to who we are: independent,
inventive, and rooted.

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Nothing else matters

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Nothing else matters

"I like the idea of us fighting against the status quo. I’ve always been a strong-willed person; Elfsquad is full of visionaries working to reshape the modern IT landscape, for the better, and that has always resonated with me. I love informing unknowing companies about how they can improve and work smarter."

Eelke Kramer

Operations Director

"I enjoy guiding potential and new customers through the possibilities of what Elfsquad can do for their business. Many of our clients deal with complex products, and configuring these is never straightforward. It’s incredibly rewarding to help them find the most optimal solutions, and the satisfaction they express makes my work even more fulfilling. It’s the combination of challenge and customer satisfaction that keeps me passionate about what I do."

Mirela Berisha

Onboarding Specialist

"I love working on a product that’s powerful and flexible — it can fit lots of different customer needs. It’s great to help people get their work done faster and easier. But the best part? My team. They’re kind, clever, and full of energy. They inspire me and make every day at work more fun."

Anna Pochynok

Product Designer

"What I love about working at Elfsquad is seeing how everybody in the team is always pushing forward to become better every day. One of our values is: “The fool didn’t know it was impossible,” and this is exactly how I experience the work in the Customer Experience team. Our CPQ software is incredibly versatile, and you can always bring in new ideas and approaches to a problem. It’s really rewarding to find the perfect match between what we can do and what the customer needs."

Dominik Reetz

Technical Support

No egos

Leave your big ego at the door. We value humility and collaboration over ego and self-importance to create an inclusive environment.

Cowboys in pursuit of brilliance

Strive for excellence. We embrace the spirit of adventure and innovation, pushing boundaries to achieve exceptional results.

We know how to have fun

Create joy in everything you do. We believe in incorporating fun and positivity into our work, creating a vibrant and creative atmosphere.

Keep at it & see it through

Keep going until the end. We stay committed to our goals and overcome obstacles with resilience.

All hands on deck

Teamwork is key. We recognize the power of collaboration and collective effort to be successful and support one another.

The fool didn't know it was impossible

Embrace the impossible. We approach challenges with optimism and curiosity, believing that every obstacle is an opportunity for innovation and growth.

Batteries included

Initiate action. We empower individuals to take ownership, driving progress and creativity in every aspect of our work.

Why Elfsquad?

Solutions

We Are Elfsquad

Squad Members

Customers

Years in Action