Customer case

Why Coca-Cola Chose Elfsquad CPQ

After an intensive test period of 8 weeks, the green light was given. Elfsquad now works with one of the biggest multinationals in the world. With this, Elfsquad makes the next big step on the American and international market. Coca-Cola was looking for a CPQ software partner for their industrial coolers they sell to other companies. They needed software that every user could use to find the ideal cooler for their situation, continent, and region.

"After a successful Proof of Value, we chose Elfsquad as we find it to be an advanced and elegant platform. A platform that provides an intuitive user experience where users gain control over the data, and how this is displayed in the form of a Q&A game."

The Coca-Cola Cross Enterprise Procurement Group

Sales & Marketing Equipment Team


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Using guided selling, users are led through the process and towards a flawless configuration, step by step. After the successful implementation, research has now begun to see whether other parts of Coca-Cola can benefit from Elfsquad’s CPQ software. With this, the Frisians leave the international established order behind.

Naturally, founder Jan Brolsma is quite proud. Not just of his product, but of his team: “When we started back in 2016, I would have never expected us to grow so quickly. The people that work here truly share our vision and work very hard, both with and for each other. Making such a big step with a partner like Coca-Cola shows me we are on the right track.”

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