The Challenge: Consistent Configuration Across Every Market
Coca-Cola sells industrial coolers to other companies across different continents and regions. Every market has its own requirements, and every user needed to be able to find the right cooler independently, without errors and without relying on internal specialists. What they needed was a guided selling solution built on solid product logic that any user could work with, regardless of their technical background.
From One Department to the Whole Organization
With guided selling, users are led through the configuration process step by step, toward a valid and complete configuration every time. After the initial successful implementation, other departments within Coca-Cola, including material handling equipment, started using Elfsquad as well. One platform. One logic. Adopted across the organization because it works.
Founder Jan Brolsma reflects on what this partnership means: "When we started back in 2016, I would have never expected us to grow so quickly. The people that work here truly share our vision and work very hard, both with and for each other. Making such a big step with a partner like Coca-Cola shows me we are on the right track."
