Euronorm: How a Knowledge-Intensive Product Range Became Easy to Configure and Quote

The Challenges Every Manufacturer With Complex Products Recognizes

Euronorm's product range is extremely broad. "Varying gearboxes exist: flat plug-in gearboxes, worm gearboxes, bevel gearboxes, and so forth. These are assembled using electric motors with different speeds, construction sizes, and engine powers, all of which can be supplied with different options, such as different brakes. It is a prime example of a product that can be customized in a plethora of ways. Resulting in no order being the same as another."

That level of variation is Euronorm's competitive advantage. But scaling it across sales, dealers, and production without errors requires more than an Excel configurator can offer. "Our product is very variable. Every order is different. This makes the sales of geared motors so knowledge-intensive that for years we have been unable to work without a configurator."

Excel always leads to the same conclusion: it does not last. No dealer management, no shared product logic, and never all stakeholders working from the same source of truth. Externally, customers wanted CAD files during the quotation process to speed up their own engineering. Dealers needed to generate professional quotations independently, with their own margins and discounts. The goal was clear: a fully digital sales, order intake, and after-sales process, without errors.

Removing Complexity From the Pre-Production Process

Despite the endless range of options, there is a certain modularity in Euronorm's products. "All of our products fit reasonably within well-defined basic components, allowing us to make configurations." Building those configurations in Elfsquad turned out to be straightforward. "You can easily create a configuration, while the possibilities within your product package are immense."

The Excel configurator could not keep up. Generating a clean PDF quotation from Excel was a constant struggle to keep clear and professional. Elfsquad changed that. "With the press of a button, both we and our dealers are able to generate a flawless and professional PDF document."

"The simplicity of Elfsquad's configurator is distinguishing. Configuring is not easy, as we found out when using the configurator in our old ERP package. By combining Elfsquad's configuring knowledge with our product structure knowledge, the configuration models were built up relatively quickly. It is also essential to use a flexible tool where you can easily try out and test new ideas, because it is okay for your configuration models to become complex."

Customers who cannot find what they need in the Euronorm webshop are redirected to the Elfsquad showroom to configure it themselves. That configured product synchronizes to Autodesk Inventor and ERP automatically, generating 3D drawings and engineering data, and is then added to the webshop for direct ordering.

100% Configure-to-Order With Elfsquad and Autodesk Inventor

Elfsquad's management system allows Euronorm to convert technically complex product structures into visual, easy-to-configure products, even for end users. The configured product is synchronized directly to Autodesk Inventor and ERP, generating 3D drawings and engineering data automatically. What was once a manual, error-prone handoff from sales to engineering now runs without intervention. One logic, from first configuration to production-ready output.

Euronorm Unlocks the Power of Power Automate

The connection between Elfsquad and Power Automate gives Euronorm flexibility in how they manage integrations, without requiring programming knowledge. "The parameters are calculated in Elfsquad, and via Power Automate they are eventually sent to Autodesk Inventor. As a result, complex 3D models can be composed and made available for our customers. This way, they can quickly move on to further engineering of their own machines."