When Customer Specificity Becomes Hard to Scale
Configuring barn equipment is not like ordering a standard product. Every barn is different. Areas, dimensions, and requirements vary per customer, and every quote needs to be complete, accurate, and professionally presented. With dealers operating independently across multiple countries, keeping that process consistent was increasingly difficult. The old program lacked the flexibility to handle the complexity, and onboarding new dealers meant lengthy training sessions with no guarantee of consistent results. The product was strong. The process around it was not keeping up.
The Solution: One System That Works for Every Dealer
Elfsquad's CPQ software brought structure to Spinder's configuration and quoting process without taking flexibility away. The software integrated all the necessary product rules, so dealers can log in, configure a complete barn setup, and generate a professional quote in the field, including images and product details, without needing to call Spinder's sales team for support. Jehannes Bottema, CEO at Spinder, found that Elfsquad offered more options and flexibility than their previous solution. Ron Koops from the sales team noted that the configurator ensures calculations are complete and presented professionally every time.
Dealer Onboarding Without the Complexity
Previously, onboarding a new dealer meant walking them through extensive quoting guidelines. With Elfsquad, the rules are built into the system. New dealers get up to speed quickly, and Spinder can expand their network without the process becoming a bottleneck.
ERP Integration That Keeps Sales and Production Aligned
The ERP connection synchronizes with the CPQ system every night, ensuring product data is always current. Sales and production work from the same information, so what gets quoted is what gets built. Elfsquad offers a wide range of integrations to connect with the systems you already use.
