DeltaSign: From Complicated Quotations to a Digital and Visual Sales Channel
DeltaSign is a leading supplier of signage and advertising systems, well known across Europe in the sign-making industry. With their own modular aluminum product line, they produce high-quality custom indoor and outdoor advertising systems from their manufacturing hall in Stiens, Friesland.
Customers Now Configure and Quote Themselves
Elfsquad visited DeltaSign to capture their story on video. Ane Beuckens, Manager at DeltaSign, shares how Elfsquad's visual product configurator transformed their primary business processes. Watch the full customer case with English subtitles.
When Quoting Takes Three Hours Too Many
DeltaSign's products are custom by nature. Every signage system is configured to the customer's specific needs, which means every quote required time, internal knowledge, and precision. That process was taking up to three hours per quote, and it depended on people rather than systems. Hard to scale, hard to hand off, and impossible to put in the hands of the customer directly.
That is a pattern many manufacturers recognize. What starts as a strength, offering customer-specific solutions, becomes a constraint when the process behind it cannot keep up. Knowledge stays locked inside the organization, margins come under pressure, and growth slows down. The solution is not to simplify what makes you unique. It is to build a system that handles the complexity, so your team and your customers do not have to.
One System. No IT Required. No Errors.
DeltaSign went from a three-hour internal quoting process to a self-service visual configuration experience where customers configure and quote their own signage systems directly. No IT expertise needed to maintain the system. No consultants needed to make changes. The product knowledge is built into the configurator, managed by DeltaSign's own team, and the result is an error-free quote every time, from the first click to the final order.
"I'm not an IT person. It is actually doable for everyone to build a configuration model and make adjustments. That just works very well. We aimed for a quoting time of 3 hours. Now customers do that themselves. Error-free and online."
Ane Beuckens
Manager at Deltasign
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