Customer case

Demaco Doubles Efficiency and Boosts Revenue

At Demaco, a leader in cryogenic infrastructures, the sales team was losing ground to their own process. Excel for price calculations, Word for quotations. Every quote took too long, errors were inevitable, and the system could not keep up with the growing demand for their specialized, customer-specific products.

When the Tools No Longer Fit the Business

Demaco's products are complex and tailored to each customer. That specificity is their competitive advantage. But the systems behind the sales process were never designed to scale with it. Response times slowed, errors increased, and the team spent more time managing the process than serving customers. What once worked was now a constraint. Demaco recognized they needed a CPQ solution that was not just efficient, but flexible enough to handle increasing product complexity, integrate with existing systems, and be managed by their own team without constant outside help.

Discovering Elfsquad

Elfsquad stood out as the most dynamic option in their search. Its configuration capabilities made fast, error-free quoting possible from the start, and the ability to integrate with their CRM and ERP systems meant data would stay consistent across the entire process. The transition was a significant step for Demaco, not just new software, but a fundamental shift in how the company operates. Comprehensive training sessions were organized, and the benefits became visible straight away. Their sales team now says they cannot imagine working without it.

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"Elfsquad has not only streamlined our operations but also empowered our sales team to focus more on customer engagement. Elfsquad is a fundamental part of our growth and efficiency."
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Niels Beers

CEO at Demaco

The Elfsquad Effect

  • Quote generation now takes half the time, allowing the team to respond to more customer inquiries faster
  • Demaco can now handle twice as many quotations without adding headcount
  • Total revenue has increased by 20% as a direct result of a more efficient sales process
  • Sales reps spend more time on customer relationships and less time on manual price calculations
  • Integration with Demaco's CRM, ERP, and BI systems ensures a single source of truth and error-free data flow across the business

Demaco and Elfsquad: Built for What's Next

Demaco's story does not stop here. As their product range evolves and their market demands change, Elfsquad scales with them. The configuration logic stays in their own hands, so they can adapt quickly without depending on consultants or custom development. That is the kind of partnership worth building on.

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