Fulton enables scalable growth with CPQ for manufacturing


Our customer Fulton, based in Pulaski (New York, United States), manufactures and sells industrial and commercial boilers. Fulton was founded in 1947 by Lewis Palm and counts 615 employees. They have companies throughout the United States, some in London, one in Canada and two offices in China. All of their customers need something different, and Fulton gives them every possible option. Everything related to boiler production is done in-house. They offer customers installation services and all the support they need. The boilers primarily go to sales representatives.

Fulton used to use Excel to configure products. Once a boiler was configured, it had to be manually entered into their ERP. This process was not only time-consuming but also created a high risk of making mistakes. That’s when they discovered that CPQ could solve their problems. Now Elfsquad is fully integrated with their ERP (Odoo), as well as AutoCAD and Inventor.

In this video case, you will learn all about the benefits of Elfsquad CPQ for Fulton.

A big challenge we would have without a configurator is always needing an engineer to help with quotes. Elfsquad enabled us to streamline the quote-to-cash process. The 30-day trial really helped us to get to know the software.
Sara Downes
ERP & CPQ Manager at Fulton

Curious about our software? Try it for 30 days, free of charge!

You can experience all the top features of the Essential account for 30 days.

    • Configure complex products in minutes.
    • Create accurate quotations instantly.
    • Collect leads via online showroom.


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No more pre-production nightmares

Elfsquad removes all worries from your pre-production process. With Elfsquad as backbone, we realize the digital factory that smart industries have been trying to find for so long. We do this through a product configurator, with integrated solutions for marketing, sales, and operations.

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