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Product configurator: product configuration management for manufacturers

A product configurator is the perfect way to prevent endless revisions to quotations, errors or ambiguities in production. Thus, to save a lot of time and money. As a manufacturing company, with product configuration software you’ll never have to worry about your pre-production process again. And with the product configurator of Elfsquad CPQ, you know your configurator is build the right way.

Our configurator software is a complete solution for your pre-production process.
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What is a product configurator?

Product configurator software is software that enables your engineers, sales reps, dealers and customers to put together complex configurations error-free. Product configuration software makes it possible to compose complex products with a high product variability, often used in combination with guided selling. Which means you guide buyers and sellers efficiently through the configuration process. A product configurator is also being used to make the transition to configure-to-order, which is a manufacturing process where products are configured according to customer requirements.


Product configuration management



  • Create quotation documents that convince your customer.
  • Generate multi-level BoMs (Bill of Materials) with the push of a button.
  • Standard integrations with ERP, CRM and CAD.

Your customer is in one of the most, if not the most, important phases of the customer journey: the quotation phase. Why provide him with only a table and details of the chosen options if you also can send him a rich and personalized quotation document which directly generates multi-level BoMs?



  • To give users the best experience, a configurator should support guided selling.
  • With a 3D product configurator your end-users can easily see the differentiated details of your product offering.
  • With configuration software you can also let your dealers and resellers flawlessly configure products. Of course, all within your management.


Product configurator software offers great benefits for manufacturing companies. Apart from direct benefits, like reducing run-time for sales and engineering, and error-free order-intake, there is a lot of underlying potential that come with the use of a product configurator:

  • There’s a lot of potential revenue growth if you decide to utilize your product configurator as a scalable marketing/sales tool.
  • Your Sales reps got time to generate value by investing their time in the most important projects.
  • Finally, engineers got time to work on R&D!


Product configurator for manufacturing companies

Transition easily to Configure-to-Order

Manufacturing companies who work within a configure-to-order process are always able to deliver quickly, meet customer needs and work error-free within all the business activities. That really makes a difference.

In addition, manufacturing companies that work Configure-to-order can respond very well to all trends that come along. Thanks to a fully automated pre-production processes, these trends can be seen as opportunities.


Connect Sales with Engineering

Your business does not sell a simple bicycle, but complex machines, installations, or conveyors. Which makes selling your product very time-consuming and prone to error for salespeople, dealers, and the customer themselves. By using a product configurator you eliminate all errors from the sales proces. Integrations with ERP and CAD result in a flawless follow-up from engineering.


Cloud- and web-based

Cloud- and web-based product configurator

A product configurator that isn't web- and cloud-based is never as scalable as a product configurator that is.


Cloud configurator software is highly scalable

Another big benefit of a cloud- and web-based product configurator is its scalability. Or even hyper-scalability, if you will. The necessary calculating power can be scaled up, directly and endlessly.


Always up-to-date

When using a cloud-based solution, you will always be working with the most recent version of the software. Developers are constantly improving their software, and are able to very quickly and simply share this with you in the cloud. In other words, you are always able to utilize the newest functionalities, and will always be up to date privacy- and security wise as well.


Endless integration possibilities

Cloud-based product configuration software can easily communicate with other applications through APIs. With a traditional solution this becomes much more complicated, as it works from its own isolated database. With the product configurator of Elfsquad CPQ you are able to integrate with Autodesk Inventor, Salesforce, Solidworks or 3000+ other business applications.

Frequently Asked Questions about product configuration software

Is Elfsquad CPQ a visual configurator?

We know the importance of visualizing your products in a 3D configurator. So yes, Elfsquad CPQ can be used as a visual configurator. We actually build an Online Showroom extension that you can use plug and play, to directly connect your end customer to your product and create your own visual sales channel. We explained all of that in the video below.

Is Elfsquad CPQ software suitable as a dealer portal?

It definitely should be. As an international manufacturing company you must provide your dealers or resellers with the tools to create configurations and flawlessly generate quotations for your product. All within your own management. To see how this is done within Elfsquad CPQ, just watch the video below.

What is the difference between CPQ software and a product configurator?

CPQ software always contains a product configurator, but not the other way around. Standalone product configurators are often more technical and are mainly used by engineering and production. CPQ software also links a commercial factor to it, such as making a quotation and calculating a price.

Product configuration is one of the USPs of Elfsquad CPQ. Elfsquad has developed in-house solver technology: which we call Archer AI. Archer AI even does focused suggestions for optimization of your formulas.

Endless integration possibilities.

Elfsquad CPQ is based on the API-first principle. Which means you have endless integration possibilities. And that’s a good thing, because a growing manufacturing company experiences a growing IT landschape. Integrate with 3000+ applications, from SalesForce to Dynamics for Sales and from Autodesk Inventor to Business Central.

View all integrations
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Working together on prize-winning software.

We let our innovative power in the manufacturing industry speak and are proud to say that we have received a number of prominent awards with Elfsquad. This motivates us further to fulfill our mission together with our customers: Ensure the manufacturing industry the right to exist.

2019Partner Award 2019 of ECI Ridder
2019Nomination Deloitte Rising Star Award – Fast 50
2018Winner Noordelijke Innovatie Award
2018Winner Ondernemersprijs Smallingerland

Read or watch our succes stories.

After a successful Proof of Concept we chose Elfsquad, as we find it to be an advanced and elegant platform. A platform that provides an intuitive user experience while users gain control over the data and how this is displayed in the form of a Q&A game.
The Coca-Cola Cross Enterprise Procurement Group
Sales & Marketing Equipment team
Read the story of Sales & Marketing Equipment team
A custom-build configurator is obsolete the day you have it. With Elfsquad CPQ we always use the latest software, so we are more future-proof with a CPQ SaaS solution.
Hendrik Decramer
Chief Executive Officer
Read the story of Dewulf Group
‘During the first sales conversations we had the best feeling with Elfsquad. We did not have the idea that any other party, competitors both national and international, knew exactly what we needed.’
Cor Aalbers
R&D Manager
Read the story of WSP Systems
A configurator forces you to finetune your standardization. Salespeople present a visual and correct pitch to the customer. And the time we used to lose to work preparation must have been cut in half so far.
Bram de Koning Jr.
Product Manager
Read the story of Cellro
The complexity of our products can no longer be described on paper; what is printed today, will be obsolete tomorrow. Additionally, on paper you will never gain all the knowledge needed to configure our products correctly; made without error and optimally fitting the customer’s needs.
Peter Lenferink
Read the story of Manter
We can state that our quotation runtime has been reduced by 50% thus far. With these final steps, we have digitized the entire pre-production process, leading to very positive results concerning our competitive position.
Davey Giesen
Chief Operating Officer
Read the story of Giesen Coffee Roasters
Where in the past we would get stuck in lengthy sales trajectories, we now go through them in mere minutes after implementing Elfsquad. Customers used to order complex calculations or complicated pricelists. This requires both waiting- and labor time. Which are reduced enormously through a product configurator that integrates directly with your infrastructure.
Willem Swinkels
Design Engineer
Read the story of Tilbox
By designing the front-end tightly and slickly with Elfsquad CPQ, it is possible for us to maintain competitive pricing. A big reason to always choose for Elfsquad is that this entire portion lies completely in our own hands. I do not have to constantly call up a helpdesk or consultant. After 1 implementation day I could immediately take off.
John Jaspers
Read the story of Kumatech
yala-canvas-lodges-production (1)
Elfsquad was easy to design and showed a user-friendly impression. Where other packages are dependent on hours of consultancy. Elfsquad even delivered a presentation with a pre-loaded model.
Edwin Weteling
Commercial Director
Read the story of YALA Luxury Canvas Lodges
The output makes sense: an order is simply correct. Nowadays, we no longer need to worry about faulty compositions of the wheelchairs.
Herwin Westra
Design Engineer
Read the story of Veldink4kids
Elfsquad turned out to be the solution, because it contains a knowledge set which practically holds the user’s hand when answering the question of what exactly is needed to fulfill customers’ wishes, and with that explains all of its different options in an infinite amount of languages.
Marco Bouter
Sales office
Read the story of Vredo
When we zoom out of all of its applications, Elfsquad’s simplicity is distinctive. And solid software is the basis, of course, but the click with contacts is of equal importance.
Bart Kroese
Read the story of Euronorm Drive Systems
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