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Sales configurator: Sell complex products through Elfsquad

Time-consuming quotation processes, customization, technical product knowlegde and much more. All sorts of bottlenecks run into by sellers of complex machines, installations, and bodyworks. The solution? A sales configurator. It helps a salesman do what he wants to do: selling.

A sales configurator supports all your processes
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Time-consuming quotations through a push on the button

Digitalize the quotation process

Product Configuration Software for your sales process

Long-term contact with both customers and dealers about quotation documents makes for frustration within the sales process. Which is why Elfsquad automates the setup and sending of quotation documents. Because sales, too, can be automated.

  • Completely automated, errorless quotations
  • Shorten runtime of the sales process drastically
  • No long-term customer contact, direct integration with CRM
Where in the past we would be stuck in long sales processes, they have turned into a matter of minutes after implementing Elfsquad. Customers used to request complex calculations or complicated pricing lists. Causing both extra labor time and waiting time. This is reduced enormously when using a sales configurator
Willem Swinkels
Design Engineer - Tilbox

Raise your conversions through a sales configurator

Visualization & Guided Selling


A visual 3D sales configurator

Elfsquad Sales Configurator’s output is aimed at raising the amount of conversions. Use 3D CAD models in the sales configurator to give sales a boost. This way, you directly shine light upon the distinctive details in your product range. And your customer immediately gets an impression of your product.

  • Convincing quotation documents aimed at the customer’s needs
  • Rich texts and explanations about your delivered solution
  • Visualization of your product range

Sales configurations with state of the art guided selling

Composing complex products is far from a one-man job. Guided Selling allows salesmen to configure products flawlessly. It is accessible enough that even dealers or end customers can do this for you.

  • Through Guided Selling the customer’s wishes are always perfectly adapted to
  • The sales configurator takes both sellers and dealers by the hand during composition
Elfsquad turned out to be the solution, because it contains a knowledge package that takes the user completely by the hand, as it were, when answering the question of what exactly is needed to fulfill the customer’s wishes, and on top of that explains every different customization possibility in an endless amount of ways.
Marco Bouter
Internal Sales - Vredo

Flawless input paves the way for flawless output

Eliminate errors in production follow-up


Integrate your Sales Configurator to all of your Business Applications

Hauling in an order is one thing. Delivering a flawless product is the next step in the process. Through extensive integrations with ERP & CAD you always provide an impeccable production follow-up. By converting configurations to bills of materials and blueprints. Entirely automated.

  • Synchronization of BOMs to ERP
  • Automatic control over CAD models
  • Remotely control over production planning software
From customer orientation on our website, assistance with engineering processes, beginning of production, and after sales documents: everything is digitalized and because of that as errorless and efficient as possible.
Bart Kroes
Euronorm Drive Systems - CEO
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Focus on sales, not on red tape.

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What is a sales configurator?

A Sales Configurator is a calculation tool for salesmen. The software allows salesmen to flawlessly compose modularly built products, using predetermined rules and parameters. A Sales Configurator allows direct setting up of a tight quotation.

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Sales- VS Product Configurator

The difference between a Sales Configurator and a Product Configurator is mostly seen in their usage. The software is the same. But the focus within a Sales Configurator lies in the pricing and quotation. Whereas for a Product Configurator the focus lies in the built bill of materials, in other words, Engineering.

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Elfsquad's design

It is important that the sales configurator is going to do a portion of your sales. As such, Elfsquad does not require programming knowledge, but commercially aimed product knowledge. The product structures are poured into a simple game of question and answer, and are gone over during the sales pitch.

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Fully Cloud- and Web-based

We know that as an international manufacturing company you have to configure and sell all over the world. That is why Elfsquad is Software as a Service. Also available on mobile and tablet, for your field staff.

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The most beautiful configurator you have ever seen, right on your own website!

Have you invested a lot in a polished corporate identity? Then it would be a shame if you are stuck with a generic user interface for a product configurator. That is why we can provide a tailor-made interface. In collaboration with you or your website builder.

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Integrate with everything

CRM, ERP, PDM, CAD, websites, office packages, (cloud) storage locations: The IT landscape of a contemporary manufacturing company is comprehensive. Fortunately, because a product configurator is best in company.

Endless integration possibilities.

Elfsquad CPQ is based on the API-first principle. Which means you have endless integration possibilities. And that’s a good thing, because a growing manufacturing company experiences a growing IT landschape. Integrate with 3000+ applications, from SalesForce to Dynamics for Sales and from Autodesk Inventor to Business Central.

View all integrations
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Working together on prize-winning software.

We let our innovative power in the manufacturing industry speak and are proud to say that we have received a number of prominent awards with Elfsquad. This motivates us further to fulfill our mission together with our customers: Ensure the manufacturing industry the right to exist.

2019Partner Award 2019 of ECI Ridder
2019Nomination Deloitte Rising Star Award – Fast 50
2018Winner Noordelijke Innovatie Award
2018Winner Ondernemersprijs Smallingerland

They already chose Elfsquad Sales Configurator.

After a successful Proof of Concept we chose Elfsquad, as we find it to be an advanced and elegant platform. A platform that provides an intuitive user experience while users gain control over the data and how this is displayed in the form of a Q&A game.
The Coca-Cola Cross Enterprise Procurement Group
Sales & Marketing Equipment team
Read the story of Sales & Marketing Equipment team
A custom-build configurator is obsolete the day you have it. With Elfsquad CPQ we always use the latest software, so we are more future-proof with a CPQ SaaS solution.
Hendrik Decramer
Chief Executive Officer
Read the story of Dewulf Group
‘During the first sales conversations we had the best feeling with Elfsquad. We did not have the idea that any other party, competitors both national and international, knew exactly what we needed.’
Cor Aalbers
R&D Manager
Read the story of WSP Systems
We can state that our quotation runtime has been reduced by 50% thus far. With these final steps, we have digitized the entire pre-production process, leading to very positive results concerning our competitive position.
Davey Giesen
Chief Operating Officer
Read the story of Giesen Coffee Roasters
When we zoom out of all of its applications, Elfsquad’s simplicity is distinctive. And solid software is the basis, of course, but the click with contacts is of equal importance.
Bart Kroese
Read the story of Euronorm Drive Systems
The complexity of our products can no longer be described on paper; what is printed today, will be obsolete tomorrow. Additionally, on paper you will never gain all the knowledge needed to configure our products correctly; made without error and optimally fitting the customer’s needs.
Peter Lenferink
Read the story of Manter
Where in the past we would get stuck in lengthy sales trajectories, we now go through them in mere minutes after implementing Elfsquad. Customers used to order complex calculations or complicated pricelists. This requires both waiting- and labor time. Which are reduced enormously through a product configurator that integrates directly with your infrastructure.
Willem Swinkels
Design Engineer
Read the story of Tilbox
The configurator reinforces our competitive position, and our customers are experiencing the same problems during the pre-production process. We see a future for our customers in the configurator. Because profits for manufacturing businesses are often reduced by the costs of spillage. By eliminating every possible error in the pre-production process, you are able to regain a big portion of this profit.
Paul Kok
Sr. Business Development Manager
Read the story of IJssel Technology
Elfsquad turned out to be the solution, because it contains a knowledge set which practically holds the user’s hand when answering the question of what exactly is needed to fulfill customers’ wishes, and with that explains all of its different options in an infinite amount of languages.
Marco Bouter
Sales office
Read the story of Vredo
When, as a production company, you sell wares to increase internal productivity, you need to make sure you optimize your own internal productivity. Which is where Elfsquad came in handy.
Thomas Hoekstra
Quality manager
Read the story of Health2Work
Elfsquad removes all uncertainty, dealers can immediately see pricing when writing up the quotations, and as a result it can be composed together with the customer. In turn, revisions become a thing of the past.
Robert-Paul Frenken
Design Engineer
Read the story of Smartbox
The output makes sense: an order is simply correct. Nowadays, we no longer need to worry about faulty compositions of the wheelchairs.
Herwin Westra
Design Engineer
Read the story of Veldink4kids
yala-canvas-lodges-production (1)
Elfsquad was easy to design and showed a user-friendly impression. Where other packages are dependent on hours of consultancy. Elfsquad even delivered a presentation with a pre-loaded model.
Edwin Weteling
Commercial Director
Read the story of YALA Luxury Canvas Lodges
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